COLLECTION OF PERSONAL INFORMATION
Upon visiting the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate the Site, information is gathered about the specific web pages or products you view, the websites or search terms that led you to the Site, and your interactions with the Site. This automatically-collected information is termed “Device Information.”
Technologies employed for collecting Device Information include:
- Cookies: Data files placed on your device with an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.
- Log files: Record actions on the Site, capturing data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about your Site browsing.
USE OF PERSONAL INFORMATION
In accordance with your preferences, we use your Personal Information to provide information or advertising related to our products or services. Device Information is utilized to screen for potential risk and fraud, enhance and optimize the Site (e.g., generating analytics on customer interactions), and evaluate the success of marketing and advertising initiatives.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties to facilitate its use, as described above. Google Analytics is employed to understand customer usage of the Site; details about how Google handles Personal Information can be found at https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout. Personal Information may also be shared to comply with laws, respond to lawful requests, or protect our rights.
Your Personal Information is used for targeted advertisements or marketing communications we believe may interest you. Learn more about targeted advertising at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Opt-out options for targeted advertising are available on platforms like Facebook (https://www.facebook.com/settings/?tab=ads), Google (https://www.google.com/settings/ads/anonymous), and Bing (https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads). Further opt-out choices can be explored at http://optout.aboutads.info/.
DO NOT TRACK
The Site does not modify its data collection and use practices in response to Do Not Track signals from your browser.
If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise this right or for inquiries, contact us at the provided email ([email protected]) or mailing address.
Order Information is retained for our records when you place an order through the Site, unless you request deletion.
For more information or to make a complaint, contact us via email at [email protected] or by mail at 5047 W Main St, #261, Kalamazoo, MI, 49009, United States. Please communicate in English.